✦ The Label ✦
Hire us — build a site like this From $2,400 · Upwork escrow
Luxury automatic watch on dark foliage
Model wearing platinum gold pendant
Editorial portrait of woman in tailored coat
Watches · Heritage
Edition 01 / 99

Daniel Klain 6T 2020

Swiss Automatic · 41mm · Sapphire Crystal
৳ 3,50,000−20%
Buy Now View Detail
Scroll
01 / 03
01 — New for Women · Autumn 26

UK's Best Brands

It's that time of year again. Key trends, the latest collections — get ready for autumn with the best of new season pieces, hand-picked from London ateliers.

Atelier
London · 1922
Edition
04 / 50
View Women Section
Woman in autumn field wearing fine jewellery
Editorial · Cotswolds · Roll 03
Platinum gold necklace flat lay
Women
Daniel Redcliff's Platinum-Gold Necklace
50g · Natural Diamond
৳ 50,000−20%
Edition · 3 of 24 remaining
Buy Now View Detail
Pearl drop earring on linen
Women
Pearl Drop Earring · Mayfair No. 4
South Sea Pearl · 14kt Gold
৳ 38,000−12%
Edition · 4 of 24 remaining
Buy Now View Detail
Silk scarf folded
Women
Silk Scarf · Hand-rolled · Edition 22
Mulberry Silk · 90×90cm
৳ 22,500−18%
Edition · 5 of 24 remaining
Buy Now View Detail
Prev Next
Model wearing platinum-gold necklace
Atelier · Hatton Garden
Jewellery
Daniel Redcliff's Platinum Gold Necklace
50g · Natural Diamond
৳ 50,000−20%
Edition · 09 of 50 remaining
Buy Now View Detail
Detail of fine necklace
Detail · Bond Street
Jewellery
Solitaire Pendant · Edition 09 / 50
Brilliant-cut · 1.2ct
৳ 50,000−20%
Edition · 09 of 50 remaining
Buy Now View Detail
Man with vintage watch in convertible
Editorial · Surrey · Roll 07
Men's chrono watch
Watches
Daniel Redcliff's Chrono GMT Steel
Swiss Auto · 42mm · Steel
৳ 50,000−20%
Edition · 3 of 24 remaining
Buy Now View Detail
Cashmere overcoat on hanger
Men
Cashmere Overcoat · Savile No. 8
Italian Cashmere · Savile Row
৳ 1,80,000−10%
Edition · 4 of 24 remaining
Buy Now View Detail
Leather holdall bag
Men
Leather Holdall · Bridle No. 12
English Bridle Leather
৳ 95,000−15%
Edition · 5 of 24 remaining
Buy Now View Detail
03 — New for Men · Tailoring

UK's Best Brands

Tailoring, timepieces and travel-ready essentials for the modern gentleman — refreshed for autumn and finished by hand on Savile Row.

House
Savile · 1908
Edition
12 / 99
View Men Section
Prev Next
04 — New Kids Collections

UK's Best Brands

Playful colour and ethically-made fabrics. Everyday outfits that survive the playground and look composed doing it.

Outerwear Kid model in soft tones
Edition 02 / 50 Kid in pink dress on pink backdrop
Editorial Kid model in winter coat
Kids
Daniel's Kid Rockster Outlook Full Set
Organic Cotton · UK-made
৳ 50,000−20%
Edition · 18 of 50 remaining
Buy Now View Detail
View Kids Section
05 — New Fashionable Collections

UK's Best Brands

Tailored coats, statement scarves, and the iconic timepieces that finish every look. Composed in London, finished by hand.

House
Mayfair · 1894
Edition
07 / 50
View Fashion Section
Woman in green coat with luxury watch
Mayfair · Roll 12
Rolex style watch on wrist
Watches
Rolex Yacht-Master II — Water Blue
Steel · Platinum Bezel
৳ 50,000−20%
Edition · 3 of 24 remaining
Buy Now View Detail
Tweed blazer detail
Fashion
Tweed Blazer · Highlands Edition
Harris Tweed · Hand-tailored
৳ 1,40,000−12%
Edition · 4 of 24 remaining
Buy Now View Detail
Prev Next
06 — New Beauty

UK's Best Brands

Skincare, fragrance and colour — clean formulations from London's most loved houses, decanted into glass.

Lip Couture Beauty model with red lip
Edition 11 / 50 Beauty model close-up
Fragrance Beauty editorial portrait
View Beauty Section
Sculptural ceramic vases
Studio · Stoke-on-Trent
Sculpted onyx vase
Decor
Onyx Vessel · Sculpted by Hand
Black Onyx · 28cm
৳ 50,000−20%
Edition · 3 of 24 remaining
Buy Now View Detail
Framed botanical print
Decor
Botanical Frame · Pressed Edition
Brass · Glass · 40×60cm
৳ 18,500−10%
Edition · 4 of 24 remaining
Buy Now View Detail
07 — New Decor Collections

UK's Best Brands

Sculptural ceramics, framed botanicals and considered objects — for spaces that feel like home, finished with patience.

Studio
Stoke · 1947
Edition
03 / 24
View Decor Section
Prev Next
08 — Autumn Lookbook

Composed in fragments.

Drag to scroll →
Edition 02 / 24
Editorial frame I
No. 01 / 24
Camel Wool Coat
London · Mayfair
Editorial frame II
No. 02 / 24
Silk Slip Dress
Paris · Montaigne
Editorial frame III
No. 03 / 24
Cashmere Knit
Edinburgh · Heritage
Editorial frame IV
No. 04 / 24
Tailored Trouser
Milano · Brera
Editorial frame V
No. 05 / 24
Wool Cape
London · Sloane
Editorial frame VI
No. 06 / 24
Diamond Solitaire
Hatton Garden
Editorial frame VII
No. 07 / 24
Linen Suit
Cotswolds · Summer
Editorial frame VIII
No. 08 / 24
Tweed Jacket
Highlands
09 — Happy Customers

Stories of Happiness

Real customers, real moments — wearing pieces from across our collections.

Customer Ellis Stark
Jewellery
Daniel Redcliff's Platinum Gold Necklace

"It feels heirloom from the moment I opened the box."

Worn by Ellis Stark · London
View Product
Customer Pepper Pots
Watches
Daniel Redcliff's Chrono GMT Steel

"The dial catches light the way only a heritage piece can."

Worn by Pepper Pots · Manchester
View Product
Private Concierge

Sourcing what cannot be found online.

Limited editions, atelier consultations, white-glove delivery — wherever you are, our concierge attends.

Begin a Consultation
Behind The Build · Teamz Lab

Luxury web design & brand website development.

The Label Express above is a Teamz Lab concept build — editorial typography, slow motion, atelier provenance, and the white-glove polish that Hermès, Loro Piana and Cartier shoppers expect online.

We are a luxury website design agency for fashion, jewellery, watch, beauty and lifestyle houses worldwide — a remote, UK-friendly luxury digital agency that designs and builds editorial-grade luxury brand websites and luxury ecommerce websites. Custom front-ends, headless commerce, multi-region storefronts, concierge UX, and the slow-cadence motion language premium customers respond to. Every engagement runs through Upwork escrow — no risk, no chasing invoices.

Whether you need a fashion website design for a couture launch, a luxury watch website with hallmarks and reference numbers, a boutique website design for a single-store maison, or a premium web design redesign of a tired Squarespace — we help you ship a site that reads like couture, not template.

Built for premium audiences.

Nine craft layers we ship by default. Strip what you don't need; ask for what isn't here.

No. 01 / 09

Editorial typography

Display serif paired with crafted micro-type. Italic accents, italic edition lines, generous tracking — the visual signature of heritage houses.

No. 02 / 09

Slow-cadence motion

Custom cubic-bezier easing, 1+ second transitions, fade over slide. Motion that reads as composed, never urgent.

No. 03 / 09

Headless ecommerce

Shopify Hydrogen, Medusa, or custom Astro + commerce APIs. Catalogue, inventory, multi-warehouse, B2B price lists — all wired to the editorial front-end.

No. 04 / 09

Lookbook & editorial CMS

Custom CMS where the studio publishes seasons, lookbooks, atelier stories, runway recaps. Designer-friendly, no developer bottleneck.

No. 05 / 09

Multi-region storefront

Currency, language, regional shipping and tax flows. Local payment methods (Klarna, Bancontact, iDeal, bKash, UnionPay). Hreflang done right.

No. 06 / 09

Concierge channels

White-glove inquiry forms, private salons, made-to-order request flows, virtual try-on, WhatsApp / iMessage stylist chat — wired to your CRM.

No. 07 / 09

Performance & SEO

Core Web Vitals green. Structured data for product, organisation, breadcrumb, FAQ. AI-overviews ready (passage-level citability).

No. 08 / 09

Accessibility

WCAG AA contrast, keyboard nav, reduced-motion respect. Luxury without exclusion.

No. 09 / 09

Editorial photography direction

Shot list, mood board, retoucher brief, image-grid system. We can introduce vetted editorial photographers in London, Paris or Milan.

Specialised by vertical

Luxury web design by category.

Six service lines, each tuned to the codes of its category — typography, imagery, commerce flow, and the buyer language that converts on Google.

No. 01 / 06

Fashion website design

Editorial fashion brand website design for couture and ready-to-wear houses. Lookbook publishers, runway recap pages, multi-region storefronts and concierge fittings — built on headless commerce or fully custom Astro stacks.

Brief us →
No. 02 / 06

Jewellery website design

Jewelry website design for fine, bridal and high-jewellery houses. Hallmark display, materials specs (carat, weight, stones), made-to-order configurators, certificate-of-authenticity flows and close-up macro photography systems.

Brief us →
No. 03 / 06

Luxury watch website design

Watch website design for heritage and indie watchmakers. Reference number archives, calibre details, water-resistance specs, certificate displays, waitlist flows for limited editions, and authorised-dealer locator integration.

Brief us →
No. 04 / 06

Boutique website design

Boutique website design for single-store maisons, ateliers and concept boutiques. Curated collections, in-store appointment booking, shoppable lookbooks and the small-catalogue editorial pacing that templates can't deliver.

Brief us →
No. 05 / 06

Luxury ecommerce website

Full luxury ecommerce website builds. Headless Shopify Hydrogen, Medusa.js or custom Astro storefronts with multi-region pricing, premium payment methods (Klarna Premium, AmEx, regional wallets), and gift-wrap flows.

Brief us →
No. 06 / 06

Luxury beauty & fragrance website

Skincare, fragrance and colour-cosmetic websites. Ingredient stories, fragrance pyramid visualisers, sample-set commerce, dermatologist-grade trust marks and subscription replenishment for high-frequency SKUs.

Brief us →

Verticals we build for.

✦
Fashion
Couture · RTW
◆
Jewellery
Fine · Bridal
⌖
Watches
Heritage · Indie
❀
Beauty
Skincare · Fragrance
⌬
Decor
Ceramics · Art
☖
Hospitality
Hotels · Yachts
✧
Spirits
Wine · Whisky

Our process.

Four phases. No agency theatre, no proposal decks. Discovery on day one, demo by week three.

Brief & mood

30-minute discovery call. We map your house codes, ateliers, target customer, and the references you admire. You leave with a one-page brief.

Atelier visual system

Typography pairing, palette, motion language, and one hero band — built clickable in your real domain so you feel it before we scale.

Build & commerce wiring

Headless storefront, CMS, payments, multi-region, concierge channels. Weekly Loom updates, milestone-based escrow.

Launch & concierge

Soft launch to private list, then public. Three months of premium support included — performance, content, A/B testing.

Engagement & pricing

Composed in milestones.

All work runs through Upwork with milestone-protected escrow. You release each milestone only when delivered. Zero risk to start.

Indicative pricing — every brand is scoped to its house codes, regions and ecommerce stack.

Editorial Landing

From$2,400

Single-page editorial site. Concept, branding, motion, schema, and Cloudflare-ready deploy. Ideal for capsule launches and pre-release lookbooks.

Atelier Storefront

From$8,900

Full luxury ecommerce: headless storefront, custom CMS, multi-region, concierge channels, full schema, performance budget.

Maison Retainer

From$1,500/mo

Ongoing creative + development partnership. Quarterly editorial drops, A/B testing, performance and SEO maintenance.

100%
Upwork escrow
3wk
First demo
90+
Lighthouse
12+
Regions live

Frequently asked.

How much does a luxury brand website cost?
Editorial single-page concepts start at $2,400 USD. A full luxury ecommerce build with headless commerce, multi-region storefront, custom CMS, and concierge channels starts at $8,900 USD. Ongoing retainers from $1,500/mo. Every engagement is scoped to your specific house codes, regions, and integrations — book a discovery call for a fixed quote.
Do you build on Shopify, or custom?
Both. We build on Shopify Hydrogen (headless Shopify), Medusa.js (open-source), or fully custom Astro + Stripe + commerce APIs. The choice depends on your catalogue size, B2B/wholesale needs, and ecosystem (existing inventory systems, ERPs). We brief on the trade-offs in the discovery call so you know exactly what you're choosing and why.
What's the timeline for a luxury website?
Editorial single-page builds: 3–4 weeks. Full luxury ecommerce: 8–14 weeks depending on integration scope, photography pipeline, and multi-region complexity. We deliver the first clickable hero in week three, so you feel the visual language before we commit to scale.
How do payments work? Is there risk?
Every engagement runs through Upwork escrow. Milestones are pre-agreed; you fund each milestone, we deliver, you release. If a milestone isn't delivered to brief, Upwork holds the funds. Zero risk to start, no chasing invoices, no platform lock-in.
Can you redesign my existing luxury website?
Yes — most of our briefs are redesigns of brands that outgrew Squarespace, Webflow templates, or first-gen Shopify themes. We migrate without losing SEO equity (301 mapping, structured data preservation, performance lift). Send us your current URL and we'll come back with a candid audit.
Do you handle photography & brand identity, or just web?
Web is our specialty, but we direct photography (shot lists, mood boards, retoucher briefs) and refine existing brand systems. For ground-up brand identity (logo, full visual identity book) we partner with London and Paris-based ateliers and quote that as a separate phase.
Do you build for jewellery and watch brands?
Yes — jewellery and watches are our most-requested verticals. We handle hallmarks, materials specs, edition numbering, certificate-of-authenticity flows, made-to-order configurators (gem selection, engraving, sizing), and the close-up photography systems luxury small-object retail demands.
Will my site be visible on Google AI Overviews and ChatGPT?
Yes. Every build ships with structured data (Product, Organization, FAQ, BreadcrumbList), passage-level citability, llms.txt, and clean semantic HTML. We measure against Google's AI Overviews, ChatGPT, Perplexity, and Bing Copilot — and report monthly visibility snapshots on retainer.
Where are you based? Can you work in my timezone?
We're a remote-first studio with team across the UK and South Asia. Standard collaboration windows cover Europe (CET/GMT) and US East Coast morning. For Asia-Pacific brands we run dedicated overnight handoff cycles — your inbox refreshes every morning with a Loom update.
Begin a brief

Tell us about your house.

Send a few lines. We respond within one working day with a discovery slot or a candid pass.

If you prefer, hire us directly through Upwork escrow — we'll match the brief to a milestone plan in 24 hours.

Hire on Upwork ↗
Email · [email protected]
Upwork · Top-rated agency, escrow protected
Reply window · Within 1 working day
The Label Express was built in 18 days

Build a luxury website your customers will heirloom.

Single-page editorials, multi-region storefronts, atelier CMS — composed by Teamz Lab, protected by Upwork escrow.

Hire on Upwork ↗ Begin a Brief